The go ahead! range offers a variety of delicious, satisfying snacks all carefully portioned so you can snack smart!
Launched in 1996, go ahead! is the original pioneer of lower calorie snacking, and remains a firm consumer favourite. More than 1 in 5 UK households buy go ahead! products and 200 million go ahead! packs are sold each year.
That’s almost 400 go ahead! packs sold every minute!
**Nielsen Total Coverage, MAT to 24.05.14, consumer units – singles and packs within multipacks; KWP to 27.04.14
go ahead! Crispy Fruit Slices
Yummy, light crispy biscuits with a delicious fruit flavoured filling perfect to liven up your snack o'clock! We know. We tried.
go ahead! Yogurt Breaks
Yummy, light, crispy biscuits with fruit flavoured fillings. Oh, and we've topped it all off with a delicious yogurty topping! You can thank us later!