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If it ain’t broke don’t fix it - we still use some of the same baking techniques that were used back in 1885 when the brand began. With over 50% of all UK households buying Jacobs crackers it’s clear shoppers agree.

Jacobs Cream Crackers

Jacobs Cream Crackers

Made with time honoured techniques, our cream cracker has a light and crispy texture and distinctive smooth, creamy taste that make this the original and best!  

Mmm, pass me the cheddar...

Jacobs Mini Cheddars

Jacobs Mini Cheddars

One in three households buy into the 'Mighty taste of real cheese', baked not fried. Available in Original, BBQ & Branston Pickle flavours in Grab bag format.
Source: Kantar 52 w/e 28 Feb 2017

Jacobs Cheddars

Jacobs Cheddars

The big brother of the Mini Cheddar, these delicious, crisp cheesebiscuits prove bigger can be better! 

Jacobs Crinklys

Jacobs Crinklys

Baked and crinkled for a great flavour, these tasty alternatives to fried Crisps are 'tongue crinklyingly' good, meaning over 40% of buyers buy them again. Pick them up in Cheese & Onion or Salt & Vinegar Grab Bags.
Source: Kantar 52 w/e 28 Feb 2017

Jacobs Tuc Original

Jacobs Tuc

These distinctively shaped crackers are lightly salted and meltingly moreish, perfect to snack on as they are, or you can top with something savoury or sweet for a change!

Jacobs Cracker Crisps

Jacobs Cracker Crisps

With over 18,000 mentions on Twitter and a 50/50 score in an independent product test conducted by The Grocer, we know shoppers love Jacob’s Cracker Crisps!  

Oh, and we have a £4.5m TV advert and support plan in 2016 to drive your sales even further.

Jacobs Tuc Sandwich

Jacobs Tuc Sandwich

Take 2 meltingly moreish Tuc crackers and sandwich around a distinctive cheese filling, this is a savoury snack that's ready to eat and just waiting to be devoured.