Target your shopper's lunchboxes with NEW Jaffa Cakes Pocket Packs

14 January 2018

pladis has launched Jaffa Cakes Pocket Packs - a new product format to cater for the increasing demand from young adults who continue to eat on-the-go. Suitable for lunchboxes, the new format features three cakes in an easy-to-carry, convenient pocket and will be sold in a multipack of six Jaffa Cakes Pocket Packs.


Available from mid-January, the launch is expected to reach £1.5m in its first year and available in grocery and convenience channels. Jaffa cakes are worth £52m RSV and a much-loved consumer favourite with 30% of households buying them every year.


Kerry Owens, Marketing Director for Sweet Biscuits, McVities, commented: “We are extremely excited to be taking a much-loved brand such as Jaffa Cakes into the food to go arena. Jaffa Cakes Pocket Packs will give more variety to consumers who are looking for portion control and portability within the Sweet Biscuits category, as well as meeting the consumer need for a tea time snack or lunchtime treat.”


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Summary of availability:

Jaffa Cakes Pocket Packs, 6 x 3 cakes

RISP: £1.79