NEW LIMITED-EDITION JAFFA CAKES LEMON & LIME
27 June 2018
We are excited to introduce a new variant to the much-loved Jaffa Cakes range, Jaffa Cakes Lemon and Lime.
Available on a limited 12-month run, the new flavoured Jaffa Cakes will be sold in single packs only, with an RISP of £0.99 for grocery and PMP of £1.00 for convenience.
Embracing the current trend for new flavour twists on favourite products, pladis is seeking to attract a younger audience with this launch. Jaffa Cakes Lemon and Lime will be rolled out across the UK from June onwards, as an expansion of the Jaffa Cakes brand in the sweet biscuits category.
Emma Stowers, McVitie’s Brand Director, commented: “Recent research conducted by McVitie’s showed that 92% of the nation call themselves Jaffa Cakes fans. With the addition of Jaffa Cakes Lemon and Lime to the product range, we hope to both reward loyal fans of classic orange Jaffa Cakes with a new flavour to enjoy, and entice a growing, younger audience.
“Insight suggests that launching new flavours of a well-known product appeals to younger shoppers. Jaffa Cakes Lemon and Lime fits that bill perfectly – a delicious combination of dark crackly chocolate and a lemon and lime flavoured centre, which will deliver a zingy delight to a new generation of Jaffa Cakes enthusiasts.”
Summary of Jaffa Cakes Lemon and Lime range availability:
Jaffa Cakes Lemon and Lime, 1 x 10 cakes
Grocery RISP: £0.99
C&I PMP: £1.00