Raaj Chandarana

I own a Premier store in High Wycombe, measuring 600 square feet. It’s a neighbourhood shop, situated on a parade. Mums come in, and there is a school across the road, so lots of kids too. I currently have a one bay Biscuit fixture. 

I didn’t realise just how important biscuits are! It enables the average basket spend to go up.  9 out of 10 of my customers eat Biscuits, which is higher than I’d thought.

Raaj Chandarana

Biscuits are an impulsive purchase, and the impulse category is where we make money! The average Biscuit price point is £1, so compared to a bar of chocolate it’s a higher margin on impulse buying.

Favourite Biscuit

McVitie’s Chocolate Hobnob, any day of the week!

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