I own a Simply Fresh store in Faversham, measuring 1800 square feet. The shop is on a busy main road with a residential housing estate close by. We get a mixture of regulars and passing trade, so it can be a tough mix to cater to!
Biscuits are important, as they add to the basket spend. Many of our customers are on a Top-Up Mission, buying milk and bread, so we dedicate more space to biscuits to encourage customers to complete more of their routine shop with us.