Best Selling On-The-Go Products

On-the-Go Sweet Biscuits are a hot commodity in the convenience sector, valued at £124 million and experiencing an impressive growth of +43.9% in 2024. With such rapid expansion, it's vital to stock the top-performing products to tap into this lucrative market. Uncover the leading On-the-Go sweet biscuits and ensure your shelves are stocked with the best sellers!

On-The-Go : Sweet Biscuits

8

1. McVitie's Gold Billions Wafer Chocolate & Hazelnut Bar

39.5g

1. McVitie's Gold Billions Wafer Chocolate & Hazelnut Bar

39.5g

Hazelnut Flavour Cream Filled Wafer Bar with Milk Chocolate and White Chocolate and Caramel Flavoured Coating with layers of Crisp Wafer & Cream Filling.

McVitie's Gold Billions Wafer Chocolate & Hazelnut Bars - PMP 79p - 24x39.5g / Packet Barcode: 5000168005737 / Case Barcode: 5000168005720.

1. McVitie's Gold Billions Wafer Chocolate & Hazelnut Bar bar code

2. McVitie's Gold Billions Wafer Golden Caramel Chocolate Bar

39.5g

2. McVitie's Gold Billions Wafer Golden Caramel Chocolate Bar

39.5g

Cream Filled Wafer Bar with Milk Chocolate and White Chocolate and Caramel Flavoured Coating. An icon reimagined. Gold Billions Wafer is the first ever new product from the much loved McVitie’s Gold brand since it was launch 35 years ago. The Gold Billions Wafer bar features delicious layers of crispy wafer and cream filling enrobed in a chunky case of the iconic golden caramel chocolate.

McVitie's Gold Billions Wafer Golden Caramel Chocolate Bars - PMP 79p - 24x39.5g / Packet Barcode: 5000168005713 / Case Barcode: 5000168005706.

2. McVitie's Gold Billions Wafer Golden Caramel Chocolate Bar bar code

3. LU Mikado & Go Milk Chocolate Biscuits

39g

4. Bounty Milk Chocolate & Coconut Crispy Rolls

23.4g

5. Kinder Cards Wafers

25.6g

6. LU Mikado Milk Chocolate Single

75g

7. Nutella & Go! Hazelnut Chocolate Spread and Breadsticks Snack Pot

48g

8. Kellogg's Rice Krispies Squares Chocolate Snack Bars

4 x 36g

On-The-Go : Baked Savoury Snacks

8

1. Walkers Wotsits Really Cheesy

60g

2. Walkers Monster Munch Flamin' Hot

72g

3. Walkers Monster Munch Pickled Onion

72g

4. Walkers Monster Munch Roast Beef

72g

5. Jacob's Crinklys Cheese and Onion Baked Snacks

90g

5. Jacob's Crinklys Cheese and Onion Baked Snacks

90g

Cheese and Onion Flavour Crinkled Snack Biscuits. Baked with Passion. At Jacob's we are dedicated to baking the best snacks, so our Jacob's Crinklys are guaranteed to deliver savoury satisfaction time after time.

Jacob's Crinklys Cheese and Onion Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168039770 / Case Barcode: 5000168039763.

5. Jacob's Crinklys Cheese and Onion Baked Snacks bar code

6. KP Space Raiders Beef

70g

7. Jacob’s Mini Cheddars Original Baked Snacks

90g

7. Jacob’s Mini Cheddars Original Baked Snacks

90g

Hello, We're Mini Cheddars! Yes we might be on the mini side, but we go big big big on the cheese! That means melty, moreish deliciousness in every bite. Because there's always room for more cheese in your snack-life. Right?

Jacob’s Mini Cheddars Original Baked Snacks - PMP £1.25 - 15x90g / Packet Barcode: 5000168039718 / Case Barcode: 05000168039701.

7. Jacob’s Mini Cheddars Original Baked Snacks bar code

8. Golden Wonder Transform-a-Snack Saucy BBQ

56g

Source: Nielsen IQ Symbols & Independents L26W data to 15.03.2025, composite ranked on Value and Unit ROS, products greater than 10% Weighted Distribution.